Pulse Beverage Adds National Distribution Coverage With KeHE Distributors for Their Pulse Natural Cabana® Lemonades, Limeades and Coconut Water Products

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DENVER, July 25, 2017 (GLOBE NEWSWIRE) -- The Pulse Beverage Corporation ("Pulse") (OTCQB:PLSB) announced today that it has signed on KeHE Distributors to provide national distribution coverage for their Natural Cabana® Coconut Water, Lemonades and Limeades.

Starting in July 2017, Pulse has delivered their products to KeHE’s Dallas, Texas distribution facility and used KeHE Distributors to provide Pulse products to Texas based grocery stores and chains.  Pulse’s products will be offered to consumers shopping at Safeway/Tom Thumb and United Grocers just in time for the seasonally strong summer beverage selling season in Texas.

In the near future, Pulse will be delivering their beverage products to KeHE’s distribution facilities in California.  KeHE has 17 distribution facilities in the North America and utilizes over 470 trucks with daily routes that service half of the top 100 retailers from coast to coast.  They currently provide brands and service to over 30,000 retailers across North America.

Robert Yates, CEO of Pulse, said, “We are very pleased to partner with this prestigious grocery distributor, KeHE Distributors who has a stellar reputation for bringing quality natural brands to their customers throughout North America. KeHE will soon be stocking our beverages in all of their distribution facilities.  We started in Dallas and will move forward in California shortly thereafter.  We would expect KeHE to be distributing our products in all 17 North American geographies within 6 months.”

Robert Yates also said, “KeHE is a world class distribution operation and allows us to offer consumers our Pulse Natural Cabana® Coconut Water, Lemonades and Limeades in grocery stores across North America.  KeHE provides us with the ability to secure national accounts because there will be no "holes" in our distribution channel. As a result of this new distribution arrangement, we are shipping an incremental 5% additional cases per month in the near term and expect to ship an incremental 15% additional cases per month within 6 months.”

The Company plans use its new relationship with KeHE as a springboard to attract the interest of and close sales with additional regional and national grocery chains that are interested in carrying Pulse Natural Cabana® but can’t get the product delivered to their shelves by other means.

About Pulse Beverage Corporation

Pulse Beverage Corporation ("Pulse") is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors. With Pulse's revamped business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Walmart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede's Foods, Toot n Totem and Travel America. Consumers easily find Pulse's prominently displayed products thereby increasing revenue and earnings for shareholders of Pulse.

For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com. Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev. Become a Pulse Beverage Facebook Fan at https://www.facebook.com/PulseBeverageCorporation.

About KeHE Distributors, LLC

KeHE Distributors, LLC (KeHE) provides Natural & Organic, Specialty and Fresh products to natural food stores, chain grocery stores, independent grocery stores and other specialty product retailers throughout North America. KeHE is the trusted B Corp Certified and employee-owned company with more than 4,500 Careholders™ in the U.S. and Canada. For more about KeHE, visit www.KeHE.com.

Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.


Tom Nelson

Source: Pulse Beverage Corp.